See and Save More: Now through September, get Culture Pass GR for the reduced price of $20 and enjoy even more savings at the zoo, public museum and other attractions that have reopened with your safety as their top priority. Check our travel updates for visitor tips and safety guidelines to help you travel confidently!

Culture Pass GR curates the best of Grand Rapids' cultural attractions and things to do into a unique experience pass. Passes are delivered instantly to your phone via text and email and are ready to use immediately with nothing to download! Sharing and gifting tools make it easy to gift passes or invite friends and loved ones to share an experience. See the best of Grand Rapids today!

See what's included with Culture Pass GR

Was $24

3-Day Culture Pass

Culture Pass GR is your ticket to explore the abundance of art and culture in Grand Rapids. With this pass, you’ll receive admission into many cultural attractions around Grand Rapids as well as additional exclusive discounts. With instant delivery and easy mobile access, this is the easiest way to see and save in Grand Rapids!

$24.00 $20.00

How this Pass Works

Step 1 - Get Your Pass

This mobile exclusive pass grants admission into the best of Grand Rapids’ cultural attractions and things to do in a unique experience pass.

Step 2 - Receive Text

Your passport will be instantly delivered to your phone via text and email and is ready to use immediately! There is no app to download. Your pass can be saved to your phone’s home screen for easy one-tap access.

Step 3 - Redeem

When visiting a participating attraction, simply present your phone to the attendant or staff member to redeem for admission.


Stay the Night

You could rush through Grand Rapids' art and culture in a single day – but you’re apt to miss a lot of cool stuff that way. Consider booking a hotel to make it a two- or three-night culture vacation. Check out our hotel packages for special deals and discounts!