See and Save More: Get Culture Pass GR for the reduced price of $20 and enjoy even more savings at the zoo, public museum and other attractions that have reopened with your safety as their top priority. Check our travel updates for visitor tips and safety guidelines to help you travel confidently!

Culture Pass GR curates the best of Grand Rapids' cultural attractions and things to do into a unique experience pass. Passes are delivered instantly to your phone via text and email and are ready to use immediately with nothing to download! Sharing and gifting tools make it easy to gift passes or invite friends and loved ones to share an experience. See the best of Grand Rapids today!

See what's included with Culture Pass GR

Was $24

3-Day Culture Pass

Culture Pass GR is your ticket to explore the abundance of art and culture in Grand Rapids. With this pass, you’ll receive admission into many cultural attractions around Grand Rapids as well as additional exclusive discounts. With instant delivery and easy mobile access, this is the easiest way to see and save in Grand Rapids!

$24.00 $20.00

Step 1Get Your Pass

This mobile exclusive pass grants admission into the best of Grand Rapids’ cultural attractions and things to do in a unique experience pass.

Step 2Receive Text

Your passport will be instantly delivered to your phone via text and email and is ready to use immediately! There is no app to download. Your pass can be saved to your phone’s home screen for easy one-tap access.

Step 3Redeem

When visiting a participating attraction, simply present your phone to the attendant or staff member to redeem for admission.


Stay the Night

You could rush through Grand Rapids' art and culture in a single day – but you’re apt to miss a lot of cool stuff that way. Consider booking a hotel to make it a two- or three-night culture vacation. Check out our hotel packages for special deals and discounts!

Included Attractions

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Gerald R. Ford Presidential Museum
Currently closed due to COVID-19
Experience America's most entertaining presidential museum. Attend a White House State Dinner, step inside the Oval Office, see the original Watergate burglar tools and Smithsonian-caliber changing exhibitions. President Ford and First Lady Betty Ford are buried on site.

What's Included

  • General Admission
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Grand Rapids African American Museum and Archives
Re-opened
Oral history, in African culture, was performed by the griots or storytellers. They kept the history and traditions of the family, the tribe and the nation but this was generally a masculine job. When the Africans were brought to the Americas, that duty shifted to our...
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What's Included

  • Free Admission + Tour
  • A $20.00 donation gets you a free GRAAMA backpack with reflective strips for night!
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Grand Rapids Art Museum
Re-opened
Established in the heart of downtown Grand Rapids, the Grand Rapids Art Museum is internationally known for its distinguished design and LEED® Gold certified status. GRAM has grown to include more than 6,000 works of art, including American and European 19th and 20th century...
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What's Included

  • General Admission
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Grand Rapids Children's Museum
Currently closed due to COVID-19
The Grand Rapids Children's Museum celebrates childhood and the joy of learning by providing hands-on exhibits that inspire leaning and encourage self-directed exploration.

What's Included

  • General Admission
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Grand Rapids Public Museum
Re-opened
The Grand Rapids Public Museum is a place of never-ending inspiration and discovery, with a focus on science, history and culture, with three floors of hands-on fun and education exhibits for families to explore. For more information visit grpm.org.

What's Included

  • General Admission
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John Ball Zoo
Closed for the Season
John Ball Zoo inspires our community to be actively engaged in the conservation of wildlife and our natural environment. Over 1,500 animals including lions, tigers, bears (oh my)! Interactive experiences include a funicular (tram), zip line, high ropes course, and more!

What's Included

  • Zoo Admission Pass

Additional Exclusive Discounts
Many of these discount providers are not currently able to operate as normal due to COVID-19 restrictions. The discounts can be utilized for 6 months from purchase. Discounts are subject to change.

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Actors' Theatre Grand Rapids
Actors' Theatre provides West Michigan with the best in entertaining, innovative, challenging, and thought-provoking theatre.

What's Included

  • 25% off Mainstage Tickets
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Battle GR Tactical Games
At BattleGR Tactical Games in Grand Rapids, MI, indoor laser tag is like no other. Our unique facility will put you right in the center of the action. We provide military-replica taggers with red and green dot scopes, and offer several different objective based games or missions to bring teams and...
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What's Included

  • 15% Off Arena Play Sessions
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Broadway Grand Rapids
Broadway Grand Rapids was established in September of 1988, opening with South Pacific starring Robert Goulet, AND with a mission to bring in the very best of national touring Broadway productions to West Michigan. In 2009, Broadway Grand Rapids and Michigan State University’s Wharton Center for...
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What's Included

  • 10% off Tickets for Select Performances
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Circle Theatre
Each summer, Circle Theatre produces five main stage productions from May through September - including three musicals and two plays — performing more than sixty performances and playing to over 20,000 local audience members a year.

What's Included

  • $5 off Any Main Stage Musical or Play Ticket
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Civic Theatre
Established in 1925, the Grand Rapids Civic Theatre and School of Theatre Arts is one of the oldest and largest community theatres in the nation.

Photo Credit: Studio3Twenty

What's Included

  • $5 off Any Adult Ticket for Civic Shows
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The Comedy Project
The Comedy Project is a comedy and cocktails theater in Grand Rapids' vibrant Westside Business District. We feature improv comedy, sketch comedy, comedy variety shows, a comedy training center, private event hosting and more!

What's Included

  • Admission
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DeVos Performance Hall
Located inside DeVos Place®, DeVos Performance Hall is the 2,404-seat performing arts theater that hosts performances by The Grand Rapids Symphony, The Grand Rapids Ballet, Broadway Grand Rapids and Opera Grand Rapids as well as touring concerts, comedy and family shows.

What's Included

  • Save on Tickets for Select Events
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The Dinner Detective Grand Rapids
America’s largest interactive comedy murder mystery dinner show is now playing in Grand Rapids, Michigan! Solve a hilarious crime while you feast on a fantastic dinner. Just beware! The culprit is hiding in plain sight somewhere in the room, and you may find yourself as a Prime Suspect before you know it!

What's Included

  • 15% Off Admission
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Grand Rapids Art Museum Store
Visit The Museum Store and find art-inspired gifts for family and friends. Browse through an ever-changing array of unique gifts, jewelry designed by local and international artists, decorative accessories, great children’s toys, art books, fair trade items from around the globe, and much...
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What's Included

  • 20% off Grand Rapids Art Museum Store Purchase
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Grand Rapids Ballet
Celebrating its 50th season in 2021 as Michigan’s only professional ballet company, Grand Rapids Ballet are committed to lifting the human spirit through the art of dance under the current leadership of James Sofranko as artistic director, Glenn Del Vecchio as executive director, and Attila...
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What's Included

  • 1st Ballet Class Free
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Opera Grand Rapids
Our mission is to foster and fulfill demand for high quality, live opera in West Michigan. Opera Grand Rapids enriches our West Michigan community through the creativity and excellence of this timeless art form. Opera is a unique, powerful experience that moves people. Opera is also an occasion —...
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What's Included

  • 15% off Select Tickets
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River City Improv
River City Improv exists because we enjoy entertaining audiences using comedic improvisation. Our shows weave skits, games and songs with audience suggestions to create unique entertainment experiences for each show. Occasionally we will throw in a piece of non-improvised sketch comedy or a dance...
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What's Included

  • BOGO Improv Night
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Van Andel Arena
Van Andel Arena® — the Must Play Destination of Michigan's fastest-growing market — has thrust Grand Rapids into the forefront of the entertainment industry. The 12,000-plus seat Van Andel Arena and Grand Rapids offer the perfect combination of cosmopolitan flair and Midwestern hospitality to...
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What's Included

  • Save on Tickets for Select Events